Twitter CEO Elon Musk has a message for workers: Loyalty means nothing. Over the weekend, Musk laid off greater than 50 staff on the social media firm, together with one in every of his most vocal supporters, product head Esther Crawford.
Crawford famously made headlines again in November when she quote-tweeted a photograph of herself sleeping on the workplace days after Musk took over Twitter with a view to meet his loopy deadlines. Regardless of criticism from people who stated Musk was making Twitter staff work around the clock to prove themselves, Crawford took it in stride, stating at the time that “doing arduous issues requires sacrifice.” The Platformer newsletter first reported Crawford’s dismissal.
After Musk took over the corporate in late October, Crawford started to search for greater alternatives at Twitter, The Verge reported. She launched herself to the brand new CEO and pitched him new concepts on the best way to enhance the corporate. Fairly quickly, Musk tasked her with relaunching Twitter’s Blue subscription product, which had a disastrous debut.
Crawford confirmed her departure from Twitter in a publish on Saturday night time.
“The worst take you might have from watching me go all-in on Twitter 2.0 is that my optimism or arduous work was a mistake,” she stated. “Those that jeer & mock are essentially on the sidelines and never within the enviornment. I’m deeply happy with the group for constructing via a lot noise & chaos.”
Crawford wasn’t the one high-level worker laid off. Martijn de Kuijper, the founding father of Twitter’s axed publication platform, Revue. De Kuijper stated shortly after midnight on Sunday that he figured he was laid off when he received locked out of his e mail.
“Waking as much as discover I’ve been locked out of my e mail. Seems like I’m let go. Now my Revue journey is absolutely over,” De Kuijper tweeted, including the saluting face emoji fashionable amongst Twitter staff leaving the corporate.
The Wall Road Journal reported that some staff appeared to have been laid off through e mail on Saturday, which knowledgeable them that their function had been eradicated after a wider overview.
“In the present day is your final working day on the firm,” the e-mail acknowledged, in accordance with the Journal.