Spotify is introducing a new interface similar to a TikTok or Instagram feed, the corporate introduced at its Stream On occasion on Wednesday. The change will have an effect on how Spotify’s music is recommended to users by displaying music video clips and different visible points as an alternative of its customary listing of albums.
Spotify’s CEO and founder, Daniel Ek, informed CBS that the updates embody an “completely new” residence feed, including that it’s “fully redesigned from the bottom up.” He continued, “You’ll see Spotify, I believe, come alive. You’re gonna see much more interactive content material.”
The streaming platform may have album covers featured on the high of the app’s feed, however an auto-playing podcast or music video could seem instantly beneath them. The person will be capable to choose the posted video or podcast which is able to take them to a web page that’s solely structured round that part.
A Spotify press release known as the brand new interface “one of many greatest evolutions” to come back to the app since its inception and is “constructed for deeper discovery and extra significant connections between artists and followers.”
“As we glance to the long run, we’re excited to develop that ambition to much more creators throughout new codecs. We’re enabling extra creativity, discovery, and personalization than ever earlier than by offering the perfect sources, assist, and interactivity,” Ek mentioned within the launch.
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“We’re centered on constructing the perfect residence for them—a spot the place they will set up a profession, thrive, and develop, and the place the world may be impressed by their creativity. And that’s what we’ve been doing for nearly 17 years: constructing, bettering, and reimagining this residence to higher meet creator wants and assist them chart new pathways to success.”
Spotify didn’t instantly reply to Gizmodo’s request for remark.
The change shall be rolled out to greater than 500 million energetic Spotify customers beginning immediately and customers can anticipate to see music, podcast, and audiobook previews, and up to date discovery feeds permitting customers to simply click on into the track, playlist, or artist. The press launch says customers will even have entry to a customized AI DJ and the Sensible Shuffle choice that creates curated playlists.
These updates are additionally meant to assist artists and a brand new characteristic known as Spotify for Artists will present a spot the place artists may be launched and showcased for customers who like comparable music genres.
“Immediately, there are greater than 10 million creators on Spotify, with over half a billion listeners throughout 184 nations and markets,” Ek mentioned within the press launch. “Take into consideration the huge potential that represents for creators. Irrespective of the place you’re by yourself artistic journey inside music, podcasts, or audiobooks.”
He added, “The potential to succeed in half a billion individuals. And that attain is about to turn into extra highly effective with what we’ve launched immediately.”